Our story

I didn’t want Permian to be just another brand built on ego, with one person deciding what’s in fashion. Instead, I taught myself design and created something different — a brand where the community, not ego, dictates the direction.

There’s an old African proverb that says, “A person is a person because of other people.” This philosophy is woven into Permian’s core. Our community doesn’t just wear the product—they create it. The sneakers you see aren’t the result of one person’s vision, but of many voices coming together to build something special. Every sneaker we launch is chosen by you, designed alongside you.

I built Permian for the ambitious, inspirational, innovators. For the first movers — the ones who constantly push themselves to be better and never settle for the ordinary. Our ethos is about community and telling the untold stories. Bringing unseen narratives to life. We're not just making sneakers—we’re creating symbols of growth, ambition, and self-discovery. Join us, and let’s push boundaries together — creating not just sneakers, but a movement.